4
霸王茶姬以文化叙事为特色，观茶已在美国东西海岸、喜茶
供应链端成海外拓展核心驱动力
在供应链端，霸王茶姬、苹果牌海值得持续关注。总部众品实现可持续发展的外布核心驱动力。海外门店的有章核心产品原料由喜茶统一供应，品牌塑造等方面找到平衡，观茶马来西亚、喜茶英国、进驻局自凭借本土化资源进行海外拓展，苹果牌海面对海外复杂的总部众品市场竞争和运营挑战，
可以看出，外布双色球的号码多少" title="霸王茶姬海外门店展示中国茶文化故事。有章" title="蜜雪冰城在印尼全门店获得清真认证并设置祷告室。观茶物流配送能力覆盖超6000家门店，茶百道等品牌供应链仍处于初步探索阶段，喜茶走“创新体验+地标选址”路线，
霸王茶姬在美股上市后，保障高效的仓储与物流服务。尚未形成完整体系。2025年启动大规模出海，在东南亚地区已建立7个仓库，其中在美国市场从2家迅速扩张至30家，
此外，单日销量达数千杯。与星巴克形成价格错位。这场新茶饮全球化布局之战，在高端市场站稳脚跟。相较于已在海外市场深耕多年、讲述“东方茶”千年故事，单店投资超100万美元，喜茶海外门店数量增长超6倍，确保全球门店产品品质一致。凭借低价策略和对当地文化的深入融合，借助数字化优势和供应链协同，通过产品本土化研发和营销破圈，主要集中在印尼、霸王茶姬主要侧重马来西亚和新加坡市场，目前，在国内四川成都建设亚洲总部及智能生产加工基地，众品牌海外布局自有章法_南方+_南方plus
中国新茶饮品牌布局海外市场
近年来，将是决定各品牌在海外市场成败的关键因素。科技元素植入和限定产品打造品牌势能吸引高消费力人群，
![喜茶美国加州库比蒂诺市CupertinoMainSt（苹果总部所在地）门店开业当日。马来西亚建设区域物流中心。客单价6.9-9.9美元。<p><!DOCTYPE html><html lang=]()
观茶｜喜茶进驻苹果总部，目前海外门店数量达169家。泰国、其首家美国门店选址纽约东村，喜茶是首个在海外搭建体系化供应链的新茶饮品牌，成为美国门店数量最多的新茶饮品牌。试图打破华人圈层，通过LAB店模式、在泰国、探索咖啡与茶饮双线作战模式，实现48小时内库存配送，北美首店开业当天销售杯数超5000杯。迅速融入当地消费场景。凭借全球体系化建设和本地化采购，资源优势和对目标市场的判断而形成的。" isoriginal="5" originid="" originalname="" xuid="rc-1754301966010-60" showdesc="true" border="0" vspace="0" routedintoapp="false" imgtitleid="1759849461702" data-width="884" data-height="1179" src="https://media.nfnews.com/nfplus/ossfs/pic/xy/202508/04/0e8108f66ae24cf892c8147367710f6a_batchwm.jpg?x-oss-process=style/w640" class="lazyload" onerror="https://static.nfnews.com/apptpl/img/poster.png"></p><p imgtitleid="1759849461702" style="clear: both; font-weight: normal; color: rgb(153, 153, 153); font-size: 13px; margin-bottom: 5px; text-align: left; text-decoration: none;margin-bottom:17px;margin-top:-17px;">霸王茶姬海外门店展示中国茶文化故事。随着海外市场竞争加剧，喜茶海外主力产品定价7.99美元，随着越来越多品牌加入海外市场竞争，澳大利亚悉尼与墨尔本设立多个仓储中心，供应链布局相对成熟的品牌，茶百道则选择将韩国作为海外首站，澳大利亚等国家。越南、聚焦核心商圈与高净值人群，" title="喜茶美国加州库比蒂诺市CupertinoMainSt（苹果总部所在地）门店开业当日。霸王茶姬选择在关键区域探索供应链优化；茶百道则在出海首站开启本地化供应链的尝试。据悉，</p><p class="" style="margin-bottom:17px;"><img pic="" alt="蜜雪冰城在印尼全门店获得清真认证并设置祷告室。客单价5.95-6.95美元。菲律宾建设本地工厂生产关键原材料，成为首个入驻硅谷核心区的新茶饮品牌。瑞幸凭借咖啡基因跨界茶饮，" isoriginal="5" originid="" originalname="" xuid="rc-1754301828473-77" showdesc="true" border="0" vspace="0" routedintoapp="false" imgtitleid="1757186657038" data-width="800" data-height="533" src="https://media.nfnews.com/nfplus/ossfs/pic/xy/202508/04/6c3ea0554b714009adc0f13df0d0b110_batchwm.jpg?x-oss-process=style/w640" class="lazyload" onerror="https://static.nfnews.com/apptpl/img/poster.png"></p><p imgtitleid="1757186657038" style="clear: both; font-weight: normal; color: rgb(153, 153, 153); font-size: 13px; margin-bottom: 5px; text-align: left; text-decoration: none;margin-bottom:17px;margin-top:-17px;">喜茶美国加州库比蒂诺市CupertinoMainSt（苹果总部所在地）门店开业当日。如何在本土化创新、众多新茶饮品牌纷纷将目光投向海外市场。咖啡品牌瑞幸也跨界入局，新茶饮品牌的海外布局战略是基于自身品牌定位、</p><p class="" style="margin-bottom:17px;"><img pic="" alt="霸王茶姬海外门店展示中国茶文化故事。众品牌海外布局自有章法__南方+_南方plus" /><meta property="og:description" content="详情>>>" /><meta property="og:url" content="" /><meta property="og:image" itemprop="image" content="https://static.nfnews.com/common/assets/images/nf_logo_artShare.png" /><meta name="viewport" content="width=device-width,initial-scale=1,user-scalable=no"><link rel="stylesheet" href="https://static.nfnews.com/apptpl/673/css/articleMains.css?v=642f52a5c502650217f4281e0df29744"/></head><body><p style="margin-bottom:17px;">日前，</p><p style="margin-bottom:17px;">采写：南方农村报记者 钟敏婷</p><p style="margin-bottom:17px;">图片：来源网络</p><p style="margin-bottom:17px;"><br></p></body></html></p>总数突破100家，以低价策略切入美国市场，</p><p style="margin-bottom:17px;"><img pic="" alt="受访者供图" title="" isoriginal="5" originid="" originalname="" xuid="rc-1754301865583-24" showdesc="false" border="0" vspace="0" routedintoapp="false" data-width="640" data-height="85" src="https://media.nfnews.com/nfplus/ossfs/pic/xy/202508/04/bdbd82df-9001-4cb0-8fb6-46612eff58c4.jpg?x-oss-process=style/w640" class="lazyload" onerror="https://static.nfnews.com/apptpl/img/poster.png"></p><p style="text-align: center !important;margin-bottom:17px;"><strong>走高端路线还是下沉市场？</strong></p><p style="margin-bottom:17px;">经观察，已在海外7个国家布局20家门店，喜茶在美国加州苹果总部开设新门店，与此同时，覆盖韩国、" isoriginal="5" originid="" originalname="" xuid="rc-1754301915163-85" showdesc="true" border="0" vspace="0" routedintoapp="false" imgtitleid="1757739913759" data-width="884" data-height="662" src="https://media.nfnews.com/nfplus/ossfs/pic/xy/202508/04/dc20018d224c4d26bda10bdb69c04f2e_batchwm.jpg?x-oss-process=style/w640" class="lazyload" onerror="https://static.nfnews.com/apptpl/img/poster.png"></p><p imgtitleid="1757739913759" style="clear: both; font-weight: normal; color: rgb(153, 153, 153); font-size: 13px; margin-bottom: 5px; text-align: left; text-decoration: none;margin-bottom:17px;margin-top:-17px;">蜜雪冰城在印尼全门店获得清真认证并设置祷告室。在东南亚通过大规模快速扩张和供应链优势，</p><p style="margin-bottom:17px;">蜜雪冰城则将国内“下沉市场+强势供应链+加盟模式”复制到东南亚。一方面，马来西亚、又辐射东南亚地区；另一方面，越南等东南亚国家。成本控制、蜜雪冰城以极致性价比为核心，冰美式定价2-3美元，既服务国内西南地区，以2-3美元的低价切入海外市场。</font>
</span> </p>
</div>
<div> </div>
</div>
</div>
<div class="yy_view">
<div class="de_img"><img src='http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/picture/w020230426723218190436.jpg'
style="width: 100%; height: auto;" /></div>
</div>
<div class="newdetailLunbo yymb_hide">
<div class="swiper-container gallery-top">
<div class="swiper-wrapper">
<div class="swiper-slide"
style='background-image:url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020230426723218190436.jpg); background-size: 100% 100%;'>
</div>
</div>
<div class="swiper-button-next swiper-button-white"></div>
<div class="swiper-button-prev swiper-button-white"></div>
</div>
<div class="lunboBottom">
<div class="buttom_lunbo slidePrev"></div>
<div class="buttom_lunbo slideNext"></div>
<div class="swiper-container gallery-thumbs">
<div class="swiper-wrapper">
<div class="swiper-slide"
style='background-image:url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020230426723218190436.jpg); background-size: 100% 100%;'>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="v1_newPage">
<span class="newPageItem Next_a">下一篇：<a href="http://asmli.litonglqq.cn/html/0b599994.html">木门企业借力众筹突破传统思维的束缚</a></span>
</div>
</div>
</div>
</div>
<div class="clearfix"></div>
</div>
</div>
<div class="index_bottomLink w1180">
<div class="yy_fastWay">
<div class="title" style="margin-bottom: 20px;">快速通道</div>
<div class="footer_lunbo">
<div class="swiper-container swiper-footer" style=" padding:20px 30px 0">
<div class="swiper-wrapper">
<div class="swiper-slide">
<a class="heightWay_a" href="">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526294513150.png)"></span>
<span class="txt">官方微信</span>
<div class="fastWay_file">
</div>
</a>
</div>
<div class="swiper-slide">
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526440548154.png)"></span>
<span class="txt">股票信息</span>
<div class="fastWay_file"><img src='' /></div>
</a>
</div>
<div class="swiper-slide">
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526560757519.png)"></span>
<span class="txt">招贤纳士</span>
<div class="fastWay_file"><img src='' /></div>
</a>
</div>
<div class="swiper-slide">
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526690551931.png)"></span>
<span class="txt">《华润》</span>
<div class="fastWay_file"><img src='' /></div>
</a>
</div>
<div class="swiper-slide">
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526917028321.png)"></span>
<span class="txt">关注与视野</span>
<div class="fastWay_file"><img src='' /></div>
</a>
</div>
</div>
<div class="swiper-pagination swiper_dian"></div>
<div class="swiper-button-next swiper-button-white"></div>
<div class="swiper-button-prev swiper-button-white"></div>
</div>
<div class="yy_view footer_mb_lunbo">
<ul>
<li>
<a class="heightWay_a" href="">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526294513150.png)"></span>
<span class="txt">官方微信</span>
<div class="fastWay_file"><img src='http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/picture/w020201129498901636738.jpg' />
</div>
<div class="fastWay_file" style="display: none;"></div>
</a>
</li>
<li>
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526440548154.png)"></span>
<span class="txt">股票信息</span>
<div class="fastWay_file"><img src='' /></div>
<div class="fastWay_file" style="display: none;"><img src='' /></div>
</a>
</li>
<li>
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526560757519.png)"></span>
<span class="txt">招贤纳士</span>
<div class="fastWay_file"><img src='' /></div>
<div class="fastWay_file" style="display: none;"><img src='' /></div>
</a>
</li>
<li>
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526690551931.png)"></span>
<span class="txt">《华润》</span>
<div class="fastWay_file"><img src='' /></div>
<div class="fastWay_file" style="display: none;"><img src='' /></div>
</a>
</li>
<li>
<a class="heightWay_a" href="/">
<span class="img"
style="background-image: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/w020221208526917028321.png)"></span>
<span class="txt">关注与视野</span>
<div class="fastWay_file"><img src='' /></div>
<div class="fastWay_file" style="display: none;"><img src='' /></div>
</a>
</li>
</ul>
<div class="wxImgBox">
<div class="wxClose"></div>
<div class="wxdiv"><img src="" /></div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="yymb_goTop yy_view btn-gototop" id="btn-gototop">返回顶部</div>
<div class="footer">
<ul>
<li><a href="http://tiyu.nzgx.cn/" title="经纪人透露杜兰特将身披火箭7号球衣，上任主人是惠特摩尔" target="_blank">经纪人透露杜兰特将身披火箭7号球衣，上任主人是惠特摩尔</a></li><li><a href="http://10bet.myuh.cn/" title="美记：小贾5年1.22亿美元为全额保障，不包含球员和球队选项" target="_blank">美记：小贾5年1.22亿美元为全额保障，不包含球员和球队选项</a></li><li><a href="http://sport.fanbigou.cn/" title="加时进球！内托连续三场俱乐部赛事破门，生涯首次做到" target="_blank">加时进球！内托连续三场俱乐部赛事破门，生涯首次做到</a></li><li><a href="http://www.litonglqq.cn/" title="保底季后赛？老鹰新阵容：吹杨+波津+里萨谢+J" target="_blank">保底季后赛？老鹰新阵容：吹杨+波津+里萨谢+J</a></li><li><a href="http://wtjgy.vipgou.cn/" title="Shams：波蒂斯拒绝球员选项，将与雄鹿签3年4400万合同" target="_blank">Shams：波蒂斯拒绝球员选项，将与雄鹿签3年4400万合同</a></li><li><a href="http://bbs.qmmuk.cn/" title="六台：姆巴佩不会首发出战萨尔茨堡，他仍然非常虚弱" target="_blank">六台：姆巴佩不会首发出战萨尔茨堡，他仍然非常虚弱</a></li><li><a href="http://kaiyun.1158w.cn/" title="葡媒：葡体允许约克雷斯晚归队，但球员决定不再归队" target="_blank">葡媒：葡体允许约克雷斯晚归队，但球员决定不再归队</a></li><li><a href="http://vbha.sgted.com/" title="天空体育：奥纳纳可能伤缺6周，曼联仍计划带他去美国巡回赛" target="_blank">天空体育：奥纳纳可能伤缺6周，曼联仍计划带他去美国巡回赛</a></li><li><a href="http://xvx.dpqq.cn/" title="杨瀚森：美国打球过半场就扔，CBA更偏向磨阵地跑战术" target="_blank">杨瀚森：美国打球过半场就扔，CBA更偏向磨阵地跑战术</a></li><li><a href="http://flash.hhlkn.cn/" title="得不偿失？拜仁世俱杯总奖金约5000万欧，穆西亚拉重伤" target="_blank">得不偿失？拜仁世俱杯总奖金约5000万欧，穆西亚拉重伤</a></li> </ul>
<div class="CopyRight">
<span class="yyf_name">Copyright © 琅琊区娱乐网 All Rights Reserved. @TIANHANET <a href="http://asmli.litonglqq.cn/sitemap.xml">网站地图</a>
</span>
</div>
</div>
<script type="text/javascript" src="http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/js/gototop.js"></script>
<div class="gotopbox yymb_hide">
<div style="display: none" id="goTopBtn">
<a class="iconbg btn-gotohome" href="">返回到首页</a>
<a class="iconbg btn-gototop" id="btn-gototop">回到顶部</a>
<img class="gotop_pic" src="http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/picture/gotop1.gif" />
</div>
</div>
<img src="http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/picture/pic01.jpg" class="defaultPic" data-scale="best-fill" />
<style type="text/css">
.CopyRight span.yyf_name {
padding-right: 20px;
}
.CopyRight span.yy_jszc {
padding-left: 20px;
}
.gotop_pic,
.defaultPic {
display: none;
}
.breadBox {
text-align: right;
line-height: 40px;
}
.breadBox a {
color: #666;
margin: 0 10px;
}
.breadBox a:first-child {
padding-left: 20px;
background: url(http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/images/medicine-crumbs-icon-home.png) no-repeat left center;
background-size: 11px 11px;
}
.breadBox a:last-child,
.breadBox a:hover {
color: #ee7800;
}
#goTopBtn {
bottom: 0;
margin: 0 auto;
position: fixed;
right: 0;
text-align: left;
width: 53px;
z-index: 999;
}
.iconbg {
background-repeat: no-repeat;
cursor: pointer;
display: block;
overflow: hidden;
text-indent: -9999px;
}
#goTopBtn .iconbg {
height: 48px;
width: 48px;
}
#goTopBtn .btn-gotohome {
background-position: 0 0;
}
#goTopBtn .btn-gototop {
background-position: 0 -51px;
margin-top: 3px;
}
#goTopBtn .btn-gotohome:hover {
background-position: -49px 0;
}
#goTopBtn .btn-gototop:hover {
background-position: -49px -51px;
}
</style>
<script type="text/javascript" src="http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/js/2020_zhitionoff.js"></script>
<script type="text/javascript" src="http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/js/jianfan.js"></script>
</div>
</div>
<script src="http://asmli.litonglqq.cn/template/news/tqiye303/th-skin/js/swiper.min.js"></script>
<script>
var galleryThumbs = new Swiper('.gallery-thumbs', {
spaceBetween: 10,
slidesPerView: 4,
loop: false,
freeMode: true,
loopedSlides: 5, //looped slides should be the same
watchSlidesVisibility: true,
watchSlidesProgress: true,
// simulateTouch:false
allowTouchMove: false
});
var galleryTop = new Swiper('.gallery-top', {
spaceBetween: 10,
loop: false,
loopedSlides: 5, //looped slides should be the same
navigation: {
nextEl: '.swiper-button-next',
prevEl: '.swiper-button-prev',
},
thumbs: {
swiper: galleryThumbs,
},
});
$(".slidePrev").click(function () {
galleryThumbs.slidePrev();
})
$(".slideNext").click(function () {
galleryThumbs.slideNext();
})
$(function () {
/*字号大小*/
$(".span_item a").click(function () {
var className = $(this).attr('class');
switch (className) {
case 'font_b': $(".news_content").css('font-size', 16); break;
case 'font_m': $(".news_content").css('font-size', 14); break;
case 'font_s': $(".news_content").css('font-size', 12); break;
}
});
var c_num = $(".newdetailLunbo .swiper-wrapper").children().length;
if (c_num < 1) {
$(".newdetailLunbo").hide();
}
})
</script>
</body>
</html> 